“But this isn’t my job”, the response might be. “Surely this is what archivists are for ? (It always used to be.)” Granted, in a pre-digital world, institutional archivists in government, civil society, the churches, concentrated on capturing unpublished materials produced in-house, took in those personal archives that were offered to them, and left the copyright libraries to pick up books and journals. If the ephemeral stuff in the cracks didn’t survive, then such was life. Now, the volume of words is so much greater, and the means of disseminating them so dispersed, that archivists as a profession (already an undervalued and underpaid one, I might add) can’t hope even to see, let alone arrange to capture everything of note.